BUILDING A MYTH

Inspired by the dad-shoe trend, Kanye West and Adidas are releasing the clinging silhouette of the Yeezy 500 in 2017!

A reference in the world of music, the multi-talented artist launched himself into the fashion industry and began a series of collaborations, each one more popular than the last. He works in particular with brands such as Nike and Louis Vuitton. In 2015, following numerous disagreements with Nike that Kanye West decided to create its own brand in partnership with Adidas: Yeezy.

The very young firm launched several models in the year it was founded, the Yeezy Boost 750, the very first pair followed quickly by the Yeezy Boost 350 version 1 and 2 and then the Yeezy 950. Over time, the designer settles down as one of the most influential personalities in the fashion industry. The pairs coming out in ultra limited edition, the demand remains constant and the fans are rushing to wear the latest silhouettes of Yeezy !

A SNEAKER WITH DISRUPTIVE DESIGN

It is in this context that the Yeezy 500 is born. In 2017, the trend is towards the chunky sneaker. Also known as dad shoes, this fashion is that of the wide sneakers of the 90s worn by American "dads". Kanye West was greatly inspired by this wave to imagine the silhouettes of the Yeezy 700 and the 500.This new line of Yeezy 500 includes the version Blush, the first release. Quickly attracting the curiosity of the fans, the designer then decides to decline the model and reveals the versions Super Moon Yellow, Utility Black and most recently Salt.

Separating itself from the Adidas soleBoost , the model is wider and adopts a more original look. Criticized at the beginning because of its design, which is very different from the models currently on the market, the Yeezy 500 is now one of the most popular models among sneaker fans!

EQUIPPED WITH ADIPRENE SOLE

Adiprene is a technology that aims to improve the performance of athletes practicing the running. This technology is implemented under the heel to absorb the shocks generated by changes in support and stride. Often this technology is coupled with theAdiprene+ which will allow to be more stable and to have a certain explosiveness especially very visible during the practice of basketball. Thus Kanye West and his label Yeezy remain true to their values by bringing a touch of comfort to their silhouettes. This sole saw its use exploded with the appearance of the models basketball from collaborations with, among others, the famous Portland ringleader Damian Lillard or John Wall. More recently we've seen this sole integrate into the latest Yeezy 700v3 marking the revival of the model. Indeed this technology is less expensive than that Boostused to offer comfortable models at a much softer price. You got it, Yeezy does not hesitate to use the latest innovations in order to combine design and comfort for its models.