ULTRA BOOST: THE ROLLS ROICE OF RUNNING SHOES
The Adidas Ultra Boost, a sneaker focused on performance
When the Ultra Boost was released in 2015, the brand with the three stripes announced that it was quite simply the best running shoe ever designed. Adidas is setting the bar high... but sneaker aficionados are wondering: does the Ultra Boost really live up to its ambition?
To promote its new model, the brand is pulling out all the stops and choosing high-level athletes like Yohan Blake and Wilson Kipsang as ambassadors.
When it was released, the Ultra Boost created (not surprisingly) the buzz in the running community. But the success of the sneaker does not stop there!
Its sleek and stylish design is also making its way into the hearts of sneakerheads, for whom the Ultra Boost was originally not really intended. The fact that the king of sneakers himself, Kanye West, shows up with the Ultra Boost Triple White on his feet at the Billboard Music Awards in May 2015 may not have helped! The sneaker is even becoming a must-have for fans.
A nice surprise that the German brand will not deprive itself of capitalizing! After the general public declinations, Adidas launches several limited editions... for the greatest pleasure of collectors!
A sneaker at the cutting edge of technology
The secret of the Ultra Boost's success? The Adidas sneaker is - like the NMD which will be released a few months later and the NMD Human Race that will follow - a real concentrate of technologies.
The sole of the Ultra Boost, created in collaboration with a state-of-the-art scientific laboratory, promises 20% more energy return than the old EVA sole.
The sneaker is also equipped with a one-piece upper made of Primeknit, an ultra-soft and durable material.
Adidas assures: the Ultra Boost is the result of years of work and experience in collaboration with scientists and top athletes. And it must be said that the German firm does not skimp on the means when it comes to investing in R & D (Research & Development), especially to compete with the Nike Air technology of its great competitor!
Limited editions and collaborations
If it was originally intended for running enthusiasts, the Ultra Boost also seduces sneakerheads around the world. This is a godsend for the brand with the three stripes, which can therefore play both sides of the fence: general public releases for runners and limited editions for collectors!
Among the unavoidable collaborations, it is difficult not to mention Bape, the famous streetwear brand or the environmental NGO Parley, with whom Adidas is committed to collecting plastic before it reaches the oceans.
The Adidas Ultra Boost, a must-have for men and women
With its simple and elegant silhouette, the Adidas Ultra Boost has quickly become a must-have in every wardrobe, for both men and women.
The sneaker can be worn as a casual with jeans as well as dressy, with a dress, skirt or shorts.
You can choose a sober colorway if you prefer to play it discreet (Ultra Boost 1.0 Core White or Ultra Boost 1.0 Cream White) or a more daring colorway to highlight your sneakers (Ultra Boost Bape Green Camo).
How to size the Adidas Ultra Boost?
As a general rule, the Adidas Ultra Boost are neither particularly large nor particularly small, so you can start with your usual size. If you're a wide-footed person, however, it's best to go up a half size from your usual shoe size.
