When talking about sneakers it's hard, if not impossible, not to mention Tinker Hatfield. At least when it comes to the classic Nike and Jordan Brand sneakers. Among them is the Air Jordan 4, the third silhouette of the player's signature collection that the famous American designer designed at the beginning of the 1988-89 NBA season. As its name suggests, it is also and above all the fourth signature shoe of the Bulls legend with which the latter has distinguished himself on several occasions to make it definitively enter the history of basketball and streetwear

From the NBA floor to the street, the meteoric rise of the Jordan 4.

In the line of the Air Jordan 3 of which it remains a direct evolution, the AJ4 was intended to give Michael Jordan a softer support and a better cushioning, and this so that he can express his immense potential on the floors even better. To do this, Tinker Hatfield added a sort of TPE mesh to each of the side panels and the top of the foot, below the lace tongue. This has made the model more flexible and breathable. Cushioning issues have been addressed by inserting a visible air cushion in the midsole. After all, why change a winning team?

The Air Jordan 4's moment of glory came on May 7, 1989, at the end of Game 5 of the first round of the Eastern Conference NBA playoffs. Against the Cleveland Cavaliers, the Chicago Bulls won the game and the series that night thanks to a masterful move by their number 23: a successful buzzer-beater shot on Craig Ehlo that propelled his Air Jordan 4 Bred to the top. Since then, the silhouette embodied by Spike Lee has never disappeared from Nike's catalogue nor from the street where it blossoms at the feet of sneaker fans through sometimes very sharp colors that you can obviously find on Sneakers Daddy. We think in particular of the Air Jordan 4 White Oreo and the reissue of the OG ''Fire Red'' colorway.

Off-White, Travis Scott, Union LA... The Jordan 4 at the time of collaborations.

Like all of Nike's iconic and popular references, the Air Jordan 4 is regularly the subject of large-scale collaborations that reinforce its reputation and its place in the pantheon of sneakers. Among the great names of the international streetwear scene that have revisited it while preserving the aesthetic imagined by Hatfield in 1988 is Virgil Abloh. He made his mark in July 2020 with the Off-White Air Jordan 4 Sail. Travis Scott also took on the inimitable shape of the AJ4, before the Chicago artist, to grace us with an ultra-limited Air Jordan 4 Cactus Jack. More recently, we've seen a handful of remarkable Union LA releases, starting with the Taupe Haze 30th Anniversary Edition.

For both men and women, the Air Jordan 4 is available on Sneakers Daddy

The 1988 basketball shoe is not only a source of inspiration for today's hottest designers, as talented as they are. It's also the finishing touch to the look of a growing number of fashionistas, and Nike and its teams have learned to whisper sweet nothings in their ears. The Air Jordan 4 Shimmer, a WMNS version that represents, along with the ''Starfish'', a women's collection that continues to grow with delicate elegance but a strong character. All these pairs ''reserved'' for women are waiting for you on Sneakers Daddy, alongside the other versions of a range that have some nice surprises in store.