THE ASCENT OF KANYE WEST IN FASHION

Rapper, producer, designer, great lover of fashion and art, Kanye West is what you can call a complete artist. Always eager to create products under his own name, he begins his ascent by collaborating with more or less success with several brands of streetwear: BAPE or Nike for example. Avant-garde to the end, he also partners with Louis Vuitton on a series of sneakers. We note that Virgil Abloh, current artistic director of the parisian fashion house, is none other than the former right-arm of the American rapper. Dissatisfied and frustrated by these various collaborations, it is in 2015 that he teams up with the sportswear brand Adidas, ready to offer it not a simple collaboration but the creation of a common entity the same way Nike did with Jordan. From this meeting is born the brand Yeezy, now a must in the streetwear and sneaker community.

YEEZY 350 & YEEZY 750: THE BEGINNING OF SUCCESS

This in-depth collaboration first gives life to the Yeezy 750. Strongly resembling the Nike Air Yeezy II, sneakers from the partnership preceding with Nike, the model released in extremely limited edition makes the buzz and quickly unchains the crowds. Strong to get first success, Ye, as the rapper likes to be called, recurs and reveals the model that will be the most popular of all his career as a footwear designer, the Yeezy Boost 350.

With its futuristic and aerodynamic design, the pair imposed itself very quickly as the inescapable silhouette of recent years. It participated greatly in the popularization and democratization of the limited edition sneakers system that we now know with selected retaillers and raffle systems to win the right to purchase the model.

YEEZY 350 V2: THE ACHIEVEMENT

Shortly after, in 2016, Kanye West unveils a second edition. Updated and modernized, the silhouette retains broadly the same lines as its previous version. Soberly named Yeezy Boost 350 V2, the architecture of the pair is slightly re-imagined, wider, with more curves, more generous in sum. This sneaker underline this achievement and the pair asserts itself as the most popular limited edition model ever released. With a design just as avant-garde as the previous version, it consists of a base liner in Primeknit resting on a sole equipped with Adidas Boost technology. Since its release, the Yeezy 350 V2 has been declined in many colorways: Zebra, Beluga, Bred, Triple White...

Considered a visionary by all his colleagues, Kanye West is today one of the most influential creators in the world. Every new release is an event! A new reference among fashion and sneaker fans, already a classic despite its recent release, it will be impossible to miss the silhouette of the Yeezy 350V2, already widely adopted by an ever-growing public.