THE STORY OF A GIANT IN THE LUXURY INDUSTRY

Alexander McQueen, nicknamed the "enfant terrible", is a major figure in fashion and luxury. Immersed in the world of haute couture from a very early age, he began his career at the age of 16 at Anderson & Sheppard, Prince Charles' principal tailor. During a fashion show, he caught the curious eye of Isabella Blow, a renowned journalist at Vogue, who advised him to launch his own brand. Between eccentric pieces and polemical collections, the "fashion hooligan" was not afraid to impose his vision in the narrow society of the time. Alexander McQueen's unconventional spirit did not please everyone. However, when it came to sneakers, he collaborated with the famous Puma brand on a collection of men's shoes.

In 2019, nine years after the death of designer Sarah Burton, a remarkable stylist, takes over the helm of the McQueen house. A new turning point for the brand, which will adapt perfectly to contemporary urban culture.

RENEWAL, A SUCCESSFUL CHALLENGE BY MCQUEEN

Much more than just women's haute couture collections, the Alexander McQueen label is now firmly rooted in the popular milieu. Alliant innovation and avant-gardismit reinvents the trend of the 1990s, the "dad shoe"a thick-soled shoe. It proposes an atypical design, the Oversizes sneakers. Its oversized rubber sole is the flagship detail of the model. It also features wide flat laces and the McQueen signature on the tongue and heel.

A modern union between elegance and streetwear, these shoes definitely democratize XXL fashion and delight luxury lovers. He is the first to revisit this trend, from which many have subsequently drawn inspiration. McQueen revolutionized the sneaker market and took with him other houses such as Balenciaga, which came out quickly after the Triple S.

SUCCEED IN COMBINING LUXURY AND STREETWEAR

Alexander McQueen, Valentino, Dior, Balenciaga, Jimmy Choo... Sneakers occupy a central place in today's world and in the ever-growing luxury market. This is why luxury houses are broadening their vision to adapt to the craze for the urban culture.

A very successful challenge for Mcqueen as sneaker fans invest in his models. This is a far cry from the primary function of sneakers related to sports. They are now essential fashion items, suitable for all types of occasions and for all types of public!