A RAPPER INSPIRED BY HIS HERITAGE...

Travis Scott real name Jacques Berman Webster II is an American rapper, born in 1992 in Houston in Texas. Bathed in jazz music from a very young age with his grandfather and his father, it was only natural that the young rapper would fall in love with this art. Travis Scott is first and foremost a musician, having started by practicing drums and piano, he quickly developed a passion for the electronic music. Drawing his inspiration from his past and from various influences such as the Sex Pistols he's going to launch himself into rap music by wanting to imitate and follow his greatest idols with Kid Cudi and Kanye West, the famous founder of the label Yeezy. Gradually, the Houston rapper began to make progress, gradually building a strong fanbase. As a tribute to his uncle, he decides to call himself Travis Scott. Once his university studies were over, he decided to devote himself exclusively to rap. He soon made a name for himself and the very famous rapper T.I decides to take him under his wing. That's when his career took off. The strength of the rapper is its productivity and atmosphere, managing the car perfectly, the creator will very quickly succeed in federating an exceptional community. Through iconic albums such as Rodeo, Astroworld or more recently JackBoys Travis has gradually become the most famous showman rapper of the last few years.

TRAVIS SCOTT: FROM STREETWEAR MERCHANDISE TO NIKE & AIR JORDAN PARTNERSHIP

Travis Scott has always been a big fan of clothes and sneakers. A marketing genius, he was one of the first rappers to revolutionize the Streetwear Merch in connection with his albums. Using the marketing codes of the James Jebbia and its world-famous brand Supreme he is going to offer drops of ultra limited capsule collections available exclusively on his website. He will start with hoodies Gildan and prints, but very soon he noticed the enthusiasm of his community for his pieces, so he decided to produce his own more elaborate and qualitative collections. Through his label Cactus Jack Records the Flame is going to offer us hoodies with beautiful embroidery as part of the release of his emblematic album: ASTROWORLD. The rapper from Houston is able to apply its universe to each collection in the manner of a Streetwear brand. For some time now, Travis Scott has been going even further in the diversification of his products as shown by his latest collection JackBoys and accessories with a carpet, goodies, and even car rims, all reminiscent of the artist's world. But what really gets the fans going are his collaborations. In 2019, we saw the first streetwear collection with the giant of the Jordan Basketball. Based on a magnificent Jordan 6 revisited, we find in this limited collection hoodies, shorts, cargo pants and T-shirts made of suede in colorways faithful to Travis Scott, khaki and grey. Through time Travis Scott has managed to establish himself as the emblematic figure to follow for all clothing and fashion lovers. 

OUTSTANDING SNEAKER COLLABORATIONS

Travis Scott has been a big sneaker fan since he was a kid. Proudly bearing Nike SB and Air Force 1, in 2017 the first collaboration between the American equipment manufacturer and Travis Scott. He revisits the Nike Air Force 1 in its own way with an all-white canvas shape and reflective stitching. The particularity of this sneakers lies in its swoosh interchangeable that provide a unique personalization to the pair. Extremely limited, this pair has been declined in another beautiful colorway named Sail. Collector's items, these sneakers are one of the iconic pairs to own. Then the Houston rapper went on to tackle a classic silhouette signed Jordan Brand with the Air Jordan 4 Travis Scott. Its electric blue colorway has made a name for itself and is one of the most beautiful Jordan 4 of the last 10 years. Also at Jordan's, more recently we can note the magnificent Jordan 6 Cactus Jack in military style. To end the year 2019 in style, Travis Scott has proposed a new variant of his AF1 with a colorway fossil technique symbolizing his label Cactus Jack Records. Travis Scott became the personality of the landscape Streetwear the most influential. Followed by millions of fans, each collaboration is a success and never ceases to dazzle fans and sneaker enthusiasts alike.