A STORY THAT BEGAN IN 1985

A true symbol of hip-hop and sports culture, the story of this pair is as complex as it is full of details. A favourite of both fans and long-time enthusiasts alike, the Air Jordan 1 is simply considered a must-have in the sneaker world. This silhouette, initially intended for the basketball court, was created in 1985 by Peter Moore the very famous designer who also created the Nike Dunk the same year. Consisting of an architecture and a design close to the Air Force 1 It is also the very first pair to have been marketed under the brand name Air Jordan co-created by Michael Jordan and Nike. However, it should be noted that Michael Jordan was equipped a few months ago with the Nike Air Ship, it's time for Nike designers to design the Air Jordan 1 as we know it today. Just like on the original model, we find the famous winged ball more commonly known as the "Jordan Wings" which served as a signature.

In terms of performance, Nike Air technology has been in the sole since 1985 to provide maximum comfort and support and enhanced ankle protection. For the anecdote, the first version of this silhouette named Bred, in addition to being banned on the courts by the NBA, was not really to the taste of MJ, finding that the colors chosen were quite connoted: "They make me think of the devil" he said.

A COMPLETE AND VERSATILE RANGE

If the model initially proposed in 1985 was a fairly upwardly mobile version, the brand in the Jumpman brand has not been content to rest on its laurels and has sought to go further in the development of two complementary models. Known to all, the Air Jordan 1 High has an ankle-high construction. This one has been in a multitude of retro reissues since its launch year. How not to mention the Air Jordan 1 High Royal Toe or the Air Jordan 1 High Shattered Backboard 3.0 that have marked the last few months.

The Air Jordan 1 Mid This model, which is offered to the public to offer a different style and in the continuity of the OG model, has the same design but has a lower construction than its big sister, with a collar that stops halfway up the ankle. This version has been widely promoted since the end of 2019, notably thanks to the Fearless pack.

The Air Jordan 1 Low, on the other hand, opts for a low shape, ideal for summer days or simply for those who like to vary in terms of sneakers. This is probably a success for Jordan, who has accomplished the wager of transcribing his entire history in different versions of the model, leaving a wide choice for Air Jordan 1 fans according to their preferences, the seasons and their mood of the moment.

AIR JORDAN 1 LOW: A MODEL THAT IS GAINING IN POPULARITY

Since the rise of retro versions in the 2000s, Jordan had been largely focused on the edition of its High model, considered to be the premium model in its range. Typically, the Mid and Low versions could be found in large numbers in shopping malls, as these models were seen more as an entry-level version of the Jordan 1 and as secondary models. But in recent years, the Jordan Brand has made a real shift and made efforts to diversify its models. This can be seen in figures: in 2016, out of the 40 models on offer, no AJ1 Mid was part of the collection and only 4 were AJ1 Low. On the other hand, in 2019, there were 35 Mid and 17 Low out of the 80 models launched.

Thanks to this change in the brand's direction, more limited versions of the Air Jordan 1 Low have recently been launched, including the Air Jordan 1 Low Paris or the Air Jordan 1 Low Travis Scott. In addition, the retro colorways do not escape to the low version, we find in particular the Royal Toe, Shattered Backboard or the UNC. A momentum that is greatly appreciated by the sneaker community, for whom a very wide choice of colours, shapes and designs are available!