AIR JORDAN 3: AN INNOVATIVE AND REVOLUTIONARY MODEL
AIR JORDAN 3, THE JORDAN BRAND REVIVAL
Preferred model of Michael Jordan, the silhouette of the Air Jordan 3 is the very first drawn by the legend model Tinker Hatfield in 1988. Creator among others of the Air Max 1, He worked closely with the player at number 23 in the design of this Jordan and all those that followed. Universally recognized as a gem of technology and performance, the Air Jordan 3 is among the most iconic Jordan aircraft. This one comes out just after a previous version that suffered a more than lukewarm reception ... The Air Jordan 3 was launched on the market and the brand became one of the big names in sports equipment. It ist since the release of this model that the Jordan logo hast officiallyt become the Jumpman logo, replacing the winged ball. Representing Michael Jordan in the middle of a dunk, the new signature ist directly taken from a photo taken during a shooting of "his Airness" in full action.
In terms of look and design, the pair features the Nike Air technology air bubble on the sole. The "Elephant Print ", a pattern reminiscent of elephant skin, ist present on the back of the shoe and on the front reinforcement of the shoe. Finally, the Air Jordan 3's upper is made of box leather andt the sole is made of various polyurethane components, providing flexibility andt durability over the years. It was with the Air Jordan 3 at the feet that Michael Jordan made one of his best seasons and untied the MVP title... MVP of the championship, first time in the NBA. He also scored a legendary victory over Dominique Wilkins at the dunk contest. Victory still attributed today to the incredible performance of the model created by Hatfield. Today available in many different versions, the Air Jordan 3 Is one of the most emblematic silhouettes in the history of the brand and of basket in general. A must-have model.
UNIQUE COLLABORATIONS AND COLORWAYS: QUAI 54, DJ KHALED, ATMOS
Nike relies on collaborations and colorways that are always more efficient than each other. Among them is the magnificent Air Jordan 3 Pier 54 in collaboration with the Parisian event. A world-renowned street basketball competition, this collaboration is colour-coded. Each year a silhouette is revisited, and it was during the 14th edition that we saw this model, a real wink to the basketball and streetculture. Nike also collaborates with famous singers and rappers such as DJ Khaled. There are 2 magnificent Air Jordan 3 with the colour Father of Asahd and Grateful the American producer testifies to his intense love for the brand of Michael Jordan. Real collector's items, these two sneakers are now fetching unimaginable prices. Long-time partner of the Japanese concept store Atmos has offered us a pack of his famous Air Max1 Elephant Print and a very successful Nike Air Jordan 3. Released in March 2017, this very limited collaboration has made a name for itself. Thus, the Nike Air Jordan 3 has been able to break free from the floorboards and now trample the streets of the world.
